Our Mission

Inspired by the quality of the fisheries the North had to provide, a brand that would not only provide anglers with high-quality fishing products but also promote sustainable and durable fishing practices was envisioned.

With a deep-rooted commitment to conservation, TSURU - Fishing Products and TSURU Academy were officially created, and now set out to modernize sportfishing by creating superior durability fishing products and educational content that allow anglers to apply more sustainable fishing practices.